I started WireTracks in late 2003 after figuring out a solution to a problem that had long bothered me. Every time I moved, I found that the new home or condo did not meet my wiring needs. WireTracks is an elegant solution to a common problem

After I launched WireTracks, we were very successful at getting media coverage. Within the first year, there were about 100 newspaper and magazine articles, countless web articles, a dozen or so radio interviews, and a little television coverage. We went to trade shows and received amazing response. We weren’t giving any freebies away, but we would walk out of each show with over a thousand leads from a 10 x 10 booth.

Everything felt exactly right and as though we were going to be successful quickly.
Unfortunately, things moved more slowly than we anticipated and we were underfunded. We sold a lot of WireTracks channels, but never reached the level of critical mass necessary to sustain and pay for the business.

A year or so ago, I restructured the business to be very efficient by eliminating our offices, getting rid of our staff, and reducing WireTracks to a part-time, one-person business, working on the “long tail” premise. This worked fine, but resulted in mediocre customer service. I could meet orders, but dealing with the other business demands were challenging. 

As I managed the day-to-day activities, our manufacturer went out of business and destroyed (or sold) our molds. The costs to retool are too large, so I am closing WireTracks and selling off the remaining inventory.

We have a small quantity of 8’ WireTracks Original remaining and a modest amount of WireTracks NC. Although WireTracks NC is designed for new construction, it is easy to install in remodels, maintains a better alignment, and provides a nice seal with the sheetrock. Since designing it, I have used it in all my installations, both new and remodel.

The remaining inventory of our WireTracks NC and Original wire channels will be listed on eBay. We are out of WireTracks CM, but Spectre Audio in Toronto still has some remaining stock. They can be reached at 416-897-2496 or najeeb@spectreaudio.com.

I am disappointed as our products have helped many people, but will no longer be available. We are open to licensing arrangements. If you are interested in licensing WireTracks, you can contact Bruce Gutman at 206-361-6110.

Regards,
Bruce Gutman